TAKE A STROLL THROUGH YOUR GROCERY STORE.

YOU'LL SEE DESIGN SUCCESSES IN ALMOST EVERY AISLE.

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 CARL BUDDIG

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Lunchmeat category leader Buddig faced a challenge: maintain its commanding presence on the shelf while having its space

reduced by fifty percent. A new package was designed to hold the same quantity of product in half the width. 

A refreshed brand mark, bold color coding and strong appetite appeal delivered success with shoppers for Buddig and a

2018 Vendor of the Year award for Candy. The new packaging was rolled out to 60 SKUs across five structures.

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Continued successes earned a 2020 PAC Award nomination in the Food and Beverage Rebrand category.

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With the success of the Buddig original line it was requested their Premium Deli line receives a refresh as well. Building on the product name, interesting ingredients, garnishes & breads were introduced with deli atmosphere to support the premium quality of the lunch meat.

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CH GUENTHER

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WEGMANS

What do you do with a beloved brand whose heritage dates back to the 1800s? You build on its storied history and Texan pride

with new graphics that combine a retro tone with contemporary design cues. And then watch it fly off the shelves.

The supermarket chain needed to refresh product packaging in virtually every aisle of its stores. Each brand

and product had its own set of attributes and its own strategies to address.

We put a charge into Wegmans applesauce line with a whimsical, playful design that appealed to both parents and kids and conveyed the wholesome quality of the products.

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Our designs for Wegmans feminine hygiene products needed to be soft and inviting while communicating a strong shelf presence. We delivered both with a design structure for products that helped consumers shop more visually.

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Success in the cereal aisle requires addressing three different segments—kids, family and healthy—each with its own tone and energy. Our package designs compellingly spoke to each of the audiences, increasing shelf appeal and shop-ability.

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A snack made from seaweed? Our playful and contemporary design helped make this new product entry a surprise hit with shoppers.

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JACKFRUIT

There’s so much to like about jackfruit. Its firm texture makes it an ideal plant-based meat substitute,

and its ability to absorb spices and seasonings creates endless flavor profiles. 

 

Our designs—from logo development to packaging to website to digital to swag—introduce jackfruit

and its culinary potential to a marketplace eager for alternatives to beef, pork and chicken.

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LIBBY'S

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Libby’s set out to create two new product lines that answered the increasing demand for healthier frozen vegetable options. Our package designs featured a crisp, clean look that conveyed freshness and delivered

convenience with the “steam in bag” feature.

WEIS MARKET

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Food retailer Weis Markets wanted to breathe new life into house-label products across an array of categories while maintaining

its brand look. We started in the soda aisle, shaping can designs around the flavor profiles and creating a line look

without mimicking the national brands. Our success with soda took us to a number of other categories,

including canned fruits and vegetables, juice, frozen fruit and more.

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WISE

Women Impacting Storebrand Excellence™ is a non-profit professional development organization founded by women to champion the power of diversity and inclusion which drives profitable growth within the store brand industry. Our designs marketed the organization to prospective members, promoted its annual and quarterly events and delivered monthly announcements to members.

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BRAND MARKS

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